Cricket is akin to religion in India. Although other sports are gaining popularity, Cricket World Cups turn into an adrenaline-charged festival here. This year T20 World Cup is taking place in India and people can't be more thrilled. The Indian team is doing quite well -- they've won the Asia cup recently and lost only a single match of the 11 they've played.
There will be those lining up at the gates of the stadiums and those glued to their TV screens. But since the rise of social media, the web acts as a second screen for the third category, who do not have the luxury to dedicate an entire day to viewing. For them there are a myriad activities online that will more than compensate for the live experience.
Let's take a look at how different social networks are planning ahead for the world-cup.
The biggest social network in the world has big plans for the World cup. International Cricket Council will do announcements and upload videos on their official page. Apart from that Individual teams such India, Australia and West Indies have their own pages.
Facebook is also launching Facebook Live, a live streaming service to get a closer behind-the-scene experience. They are planning to show stadium experience, post-match press conferences, players Q & A and more with Facebook live. "You can also subscribe to the broadcasters to get updates when next time they go live. Facebook live is a big feature for users as live videos are getting into live streaming from mobile more." said, Asha Thacker, Strategic Partner Development – Sports, Facebook India.
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